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Modification of Fishbein and Ajzen's theory of reasoned action to predict chip consumption

Gavin Towler, Richard Shepherd

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Key concepts: Theory of reasoned action, Theory of planned behavior, Psychology, Consumption (sociology), Habit, Social psychology, Action (physics), Control (management)

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Modification of Fishbein and Ajzen's theory of reasoned action to predict chip consumption — Research Paper | ScholarLens