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2011•Place Branding and Public DiplomacyRequires access

Unfolding and configuring two decades of research and publications on place marketing and place branding

David Gertner

Open publisher page 199 citations

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Key concepts: Public diplomacy, Place branding, Destination marketing, Brand strategy, Diplomacy, Nation branding, Political science, Advertising

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Unfolding and configuring two decades of research and publications on place marketing and place branding — Research Paper | ScholarLens