Implementation of a strategic group map and balanced scorecard in a university setting

A balanced scorecard reports those performance indicators that have been derived from the institution's mission and stakeholder analysis and are aligned across all functions in the organisation. A comprehensive review of the literature reveals that most universities do not use a strategic map to show the causal linkages among the performance indicators. Drawing from the emerging performance excellence paradigm and research in strategic management, a strategic group map and implementation model are proposed from which a balanced scorecard is developed for higher education. Based on the application of these tools, the university achieved its first significant improvement in strategic indicators in over five years.