1996•Journal of Marketing ResearchRequires access

How to Conduct Your Own Survey

Seymour Sudman, Priscilla Salant, Don Andrew Dillman

Abstract

Practical Surveys. Cornerstones of a Quality Survey. Deciding What Information You Need. Choosing a Survey Method. When and How to Select a Sample. Writing Good Questions. Questionnaire Design. Setting Your Survey in Motion and Getting It Done. From Questionnaires to Survey Results. Reporting Survey Results. Advice, Resources, and Maintaining Perspective. References. Index.

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Key concepts: Survey research, Survey sampling, Perspective (graphical), Survey instrument, Sample (material), Survey methodology, Survey data collection, Index (typography)