1996•International Journal of Nonprofit and Voluntary Sector MarketingRequires access
Whatever happened to the pub crawl? — a change in attitude to charitable fundraising
Martin Shaw
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Abstract
Abstract This paper argues that there needs to he greater clarity in the role of today's charities and calls for structured research and evaluation of modern fundraising techniques and strategies, particularly to help smaller charities. It also blames the many councils of voluntary organisations and umbrella associations supporting the smaller charities for failing to provide adequate information and training in fundraising.