2013•Journal of Retailing and Consumer ServicesOpen access

In search of status through brands from Western and Asian origins: Examining the changing face of fashion clothing consumption in Chinese young adults

Aron O’Cass, Vida Siahtiri

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Key concepts: Clothing, Consumerism, Consumption (sociology), Product (mathematics), Business, Marketing, Advertising, Face (sociological concept)

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In search of status through brands from Western and Asian origins: Examining the changing face of fashion clothing consumption in Chinese young adults — Research Paper | ScholarLens