2011•Asian Social ScienceOpen access

Empirical Research on Experiments in Establishing Sports Lifestyle Community in Beijing --- A Case Study of Huanghuamen Community in Jingshan Street in Dongcheng District

Guoying Yuan, Houzhong Jin, Hong-Quan Li

Abstract

This article used questionnaire and on-the-spot investigation, took Huanghuamen Community in Jingshan Street in Dongcheng District in Beijing as the case study, and analyzed and sorted out specific practice, experimental effects and existing problems in establishing a sports lifestyle community, which offered reference for popularizing establishment of a sports lifestyle community in Beijing.

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Key concepts: Beijing, Chinese community, Advertising, Geography, Socioeconomics, Sociology, China, Business