Joseph J. Vidali
Abstract
The present study examined the comparability of attitude-rating values generated by 72 single-anchor semantic scales (the Stapel Scale) and 12 double-anchor semantic scales (the Semantic Differential). Results showed that the attitude-rating values generated by the two scales did not differ.
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The present study examined the comparability of attitude-rating values generated by 72 single-anchor semantic scales (the Stapel Scale) and 12 double-anchor semantic scales (the Semantic Differential). Results showed that the attitude-rating values generated by the two scales did not differ.
Key concepts: Semantic differential, Psychology, Comparability, Rating scale, Scale (ratio), Differential (mechanical device), Social psychology, Developmental psychology