2003•Journal of the Chinese Institute of Industrial EngineersRequires access

INTEGRATING FUZZY LOGIC INTO QUALITY FUNCTION DEPLOYMENT FOR PRODUCT POSITIONING

Chang Lin Yang, Hsiao Hua Fang

Abstract

Quality Function Deployment (QFD) is a systematic thinking process for product planning that enables businesses to consider the characteristics of product to ensure that products satisfy customer requirements. QFD utilizes the house of quality (HOQ) as a method of understanding customer requirements, establishing the priorities of design requirements, and product segmentation and positioning. This study integrates fuzzy logic into HOQ to establish a framework for prioritizing customer requirements to simply, objectively, and scientifically analyze product features and conduct product positioning.

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Key concepts: Quality function deployment, House of Quality, Fuzzy logic, Product planning, Voice of the customer, Product (mathematics), Function (biology), Quality (philosophy)