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2011•Asia-Pacific Journal of Accounting & EconomicsRequires access

The Size of the Market

Martin J. Beckmann

Open publisher page 1 citations

Abstract

The size of the market is the number of buyers that can be reached effectively in a spatial market. We exhibit as determining factor the intercept of the demand function with production cost and with transportation cost. For linear demand and cost function explicit form has to be given. Market structures considered are isolated monopoly, monopolistic competition and perfect competition. When transportation costs fall, markets expand under monopoly, but shrink under monopolistic or perfect competition.

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What this paper is about

The size of the market is the number of buyers that can be reached effectively in a spatial market. We exhibit as determining factor the intercept of the demand function with production cost and with transportation cost. For linear demand and cost function explicit form has to be given. Market structures considered are isolated monopoly, monopolistic competition and perfect competition. When transportation costs fall, markets expand under monopoly, but shrink under monopolistic or perfect competition.

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Available abstract

The size of the market is the number of buyers that can be reached effectively in a spatial market. We exhibit as determining factor the intercept of the demand function with production cost and with transportation cost. For linear demand and cost function explicit form has to be given. Market structures considered are isolated monopoly, monopolistic competition and perfect competition. When transportation costs fall, markets expand under monopoly, but shrink under monopolistic or perfect competition.

Key concepts: Monopolistic competition, Monopoly, Market size, Economics, Factor market, Microeconomics, Competition (biology), Perfect competition

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