Product conceptual design based on the idea of sustainable design

The statement of sustainable design transcends original idea of product design, and has new requirements of the process of product design and impact on environment. Product conceptual design is the core of product innovation. And conceptual development of products and design of products decisively influence product detailed design, product manufacturing development, product market development as well as the realization of enterprises’ business strategic goal in the process of product innovation. This article mainly elaborate the importance of following the idea of sustainable design from design connotations, design principles and design purpose of product conceptual design, thus able to shorten the disparity of conceptual design and changes in the market, so that conceptual products made by product conceptual design can be a great degree of putting on the market and be successful.