The WELCOA Writing Project — A corporate-campus partnership in health and wellness communication

The WELCOA Writing Project is an example of a successful corporate-campus partnership between the Fisher Institute for Wellness and Gerontology, at Ball State University, and the Wellness Councils of America. The first 24 months of this writing project have led to the creation of 27 articles and five PowerPoint presentations on a wide variety of health and wellness-related topics. The Fisher Institute has benefited from the partnership financially, received national recognition as a programme, and been able to use the writing project as an immersive learning experience for students. WELCOA has also benefited significantly in that it has received a large amount of quality health and wellness information that is consistently delivered on a predetermined schedule of production, from a single source, and at an appropriate cost. The Fisher Institute and WELCOA continue to explore ways in which to expand the partnership. This expansion will allow the existing partnership to grow into a synergistic strategic alliance that can significantly impact the profession and enable both entities to work towards goals that would be beyond the reach of each individually.