CSR across the globe: Dutch and Indian consumers' responses to CSR
Brigitte Planken, Catherine Nickerson, Subrat Sahu
Abstract
Brigitte Planken, Catherine Nickerson, Subrat Sahu
Abstract
Contains fulltext : 116391.pdf (Publisher’s version ) (Open Access)
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Contains fulltext : 116391.pdf (Publisher’s version ) (Open Access)
Key concepts: Globe, Corporate social responsibility, Business, Marketing, Political science, Psychology, Public relations, Neuroscience