On the Soft Power of Folk Culture in China s Modern Economy

Culture is playing an increasingly promoting role in the development of modern economy.How to correctly perceive and reasonably exploit the soft power of culture is an epochal proposition in China's economic progress.In terms of improvement of modern enterprise motivation system, application of new elements in product design, and new expansion of culture industry, the paper took folk culture as an example to expound on the manifestations of culture's soft power in modern economic advancement.