Reaching the unreached: how can we use information and communication technologies to empower the rural poor in the developing world through enhanced access to relevant information?
Subbiah Arunachalam
Abstract
Subbiah Arunachalam
Abstract
Often funding agencies and donor governments face the question should they support information and communication technology (ICT) activities in their development projects. Should the money be invested in computers and communication devices or will it be better spent on food, shelter, health and education? The choice need not be ‘either/or’. If used intelligently and innovatively, ICTs can form an integral component of developmental projects, as is shown by the award-winning Information Village project of the M.S. Swaminathan Research Foundation. The important point to remember is that one does not have to use technology because it is there, but one uses it if there is a genuine advantage. In any developmental programme, people and their contexts should decide how one goes about implementing developmental interventions. The needs of the people and the best means to satisfy them should determine the whole programme. Often ICT-based developmental projects do not bring in the expected results because of undue emphasis placed on technology. Against this background, the factors that led to the success of the Pondicherry experience are analysed.
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Often funding agencies and donor governments face the question should they support information and communication technology (ICT) activities in their development projects. Should the money be invested in computers and communication devices or will it be better spent on food, shelter, health and education? The choice need not be ‘either/or’. If used intelligently and innovatively, ICTs can form an integral component of developmental projects, as is shown by the award-winning Information Village project of the M.S. Swaminathan Research Foundation. The important point to remember is that one does not have to use technology because it is there, but one uses it if there is a genuine advantage. In any developmental programme, people and their contexts should decide how one goes about implementing developmental interventions. The needs of the people and the best means to satisfy them should determine the whole programme. Often ICT-based developmental projects do not bring in the expected results because of undue emphasis placed on technology. Against this background, the factors that led to the success of the Pondicherry experience are analysed.
Key concepts: Information and Communications Technology, Public relations, Psychological intervention, Business, ICTS, Information technology, Point (geometry), Marketing