The Pragmatic Comparison of Chinese and Western “Politeness” in Cross-cultural Communication

Theoretical research on "politeness" of China and western countries has explained the concept of "politeness" in Chinese and western cultures.This paper analyzes the similarities and differences of Chinese and western cultures from the aspects of connotation of "politeness", its choice preference and the way of expression and clarifies that only by correct use of politeness principles can people get the best effect of communication.