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2013•Food Quality and PreferenceOpen access

Message frame and self-efficacy influence the persuasiveness of nutrition information in a fast-food restaurant

Jonathan van ‘t Riet, Marieke Q. Werrij, Ricardo Nieuwkamp, Hein de Vries, Robert A. C. Ruiter

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Key concepts: Advertising, Frame (networking), Nutrition information, Psychology, Computer science, Food science, Business, Chemistry

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Message frame and self-efficacy influence the persuasiveness of nutrition information in a fast-food restaurant — Research Paper | ScholarLens