ScholarLens Back to search
2010•Unpublished venueRequires access

An Empirical Study on the Relationship between the Followers' Number and Influence of Microblogging

Rui Wang, Yongsheng Jin

Open publisher page 15 citations

Abstract

With the emergence of microbloggling in China, how to expand enterprise influence by microblogging marketing has been becoming a hot topic. According to AISAS theory (Attention, Interest, Search, Action, Share), this paper establishes an AR(1) model (first-order auto-regressive model) describing the relationship between the followers' number and influence of microblogging. With data acquired from the first typical enterprise marketing case on Sina Microblog, this paper verifies the rationality of the AR(1) model by empirical analysis. Based on the obtained results, this paper makes reasonable proposals for improving enterprise influence through microblogging marketing.

About this research paper

What this paper is about

With the emergence of microbloggling in China, how to expand enterprise influence by microblogging marketing has been becoming a hot topic. According to AISAS theory (Attention, Interest, Search, Action, Share), this paper establishes an AR(1) model (first-order auto-regressive model) describing the relationship between the followers' number and influence of microblogging. With data acquired from the first typical enterprise marketing case on Sina Microblog, this paper verifies the rationality of the AR(1) model by empirical analysis. Based on the obtained results, this paper makes reasonable proposals for improving enterprise influence through microblogging marketing.

Why it matters

OpenAlex reports 15 citations for this work. Citation counts describe recorded attention and do not establish research quality.

Key contribution

A contribution statement is not available in the OpenAlex record.

Method / approach

Method details are not available in the OpenAlex metadata.

Main findings

Findings are not separately available in the OpenAlex metadata.

Limitations

Limitations are not available in the OpenAlex metadata.

Applications

Application details are not available in the OpenAlex metadata.

Available abstract

With the emergence of microbloggling in China, how to expand enterprise influence by microblogging marketing has been becoming a hot topic. According to AISAS theory (Attention, Interest, Search, Action, Share), this paper establishes an AR(1) model (first-order auto-regressive model) describing the relationship between the followers' number and influence of microblogging. With data acquired from the first typical enterprise marketing case on Sina Microblog, this paper verifies the rationality of the AR(1) model by empirical analysis. Based on the obtained results, this paper makes reasonable proposals for improving enterprise influence through microblogging marketing.

Key concepts: Microblogging, Social media, Computer science, Empirical research, Rationality, Order (exchange), Action (physics), Data science

Related papers

Related paper 1Related paper 2Related paper 3
Back to paper searchBrowse research topicsOriginal source
An Empirical Study on the Relationship between the Followers' Number and Influence of Microblogging — Research Paper | ScholarLens