William Boulding, Marian Chapman Moore, Richard Staelin, Kim P. Corfman, Peter Reid Dickson, Gavan J. Fitzsimons, Sunil Gupta, Donald R. Lehmann, Deborah J. Mitchell, Joel E. Urbany, Barton A. Weitz
Abstract
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Key concepts: Normative, Process (computing), Normative model of decision-making, Strategic planning, Management science, Process management, Knowledge management, Business