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Barriers to Entry in International Markets

Fahri Karakaya

Open publisher page 48 citations

Abstract

This study examines the relative importance of five market entry barriers in international consumer markets and compares them for early and late market entry situations. Decisions of executives from 87 companies marketing their productsin international markets were modeled using multiple regression analysis. The results show there are significant differences in the importance of barriers to market entry. However, the importance of barriers is about the same for early and late market entry decisions.

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What this paper is about

This study examines the relative importance of five market entry barriers in international consumer markets and compares them for early and late market entry situations. Decisions of executives from 87 companies marketing their productsin international markets were modeled using multiple regression analysis. The results show there are significant differences in the importance of barriers to market entry. However, the importance of barriers is about the same for early and late market entry decisions.

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OpenAlex reports 48 citations for this work. Citation counts describe recorded attention and do not establish research quality.

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Available abstract

This study examines the relative importance of five market entry barriers in international consumer markets and compares them for early and late market entry situations. Decisions of executives from 87 companies marketing their productsin international markets were modeled using multiple regression analysis. The results show there are significant differences in the importance of barriers to market entry. However, the importance of barriers is about the same for early and late market entry decisions.

Key concepts: Business, Industrial organization, International trade, Economics, International economics, Marketing

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