2001•Journal of Brand ManagementRequires access

Tales of brand gurus from three cities — Stockholm, Chicago and London: Brand Manners: How to Create the Self-Confident Organisation to Live the Brand

Chris Macrae

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Key concepts: Employer branding, Brand management, Brand loyalty, Brand equity, Brand experience, Product strategy, Advertising, Brand strategy

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Tales of brand gurus from three cities — Stockholm, Chicago and London: Brand Manners: How to Create the Self-Confident Organisation to Live the Brand — Research Paper | ScholarLens