2012•Procedia - Social and Behavioral SciencesOpen access

Eliciting Patterns for Product Personality Design: A Pedagogical Method for Industrial Design Students

Shahab Pourtalebi, Hanieh Bagherzadeh

Abstract

The appearance of a product is a medium to interact with consumer not only in the selection and purchasing process, but also during utilization of product. The product personality as a part of interaction role of the product's appearance has influence on consumer preference. It is defined as the set of human personality characteristics used to describe a specific product and can be applied to a product appearance intentionally. The aim of this paper is introducing pedagogical design process to equip industrial design students for eliciting personality and providing aesthetic patterns for product personality design.

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Key concepts: Personality, Product (mathematics), Product design, Psychology, Industrial design, Mathematics education, Computer science, Engineering drawing