Research on Farmers’ Production Willingness of Safe Agricultural Products and Its Influence Factors: An Empirical Analysis in China

Based on the survey data of 538 farmers from 15 counties (or cities) in Jiangsu, Jiangxi and Sichuan provinces, this paper empirically analyzes the factors affecting farmers’ production willingness of safe agricultural products by Logit regression model. And the results indicate that relative price of safe agricultural products, production scale, government subsidy, guidance from agricultural technicians and joining agricultural industrialization organizations have significant positive influence while farmers’ age and family income have significant negative influence. To further identify influencial power of these significant variables, the calculation of their standard coefficients reveals that the influencial power of production scale, relative price of safe agricultural products and joining agricultural industrialization organizations is comparatively powerful. On the basis of empirical analysis, some countermeasures are brought up.