David Morgan
Abstract
Introduction Focus Groups as Qualitative Method The Uses of Focus Groups Planning and Research Design for Focus Groups Conducting and Analyzing Focus Groups Additional Possibilities Conclusions
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Introduction Focus Groups as Qualitative Method The Uses of Focus Groups Planning and Research Design for Focus Groups Conducting and Analyzing Focus Groups Additional Possibilities Conclusions
Key concepts: Focus group, Focus (optics), Qualitative research, Psychology, Sociology, Social science, Anthropology, Optics