1996•Journal of Consumer ResearchRequires access

Deconstructive Strategy and Consumer Research: Concepts and Illustrative Exemplar

Barbara B. Stern

Abstract

Journal Article Deconstructive Strategy and Consumer Research: Concepts and Illustrative Exemplar Get access Barbara B. Stern Barbara B. Stern Search for other works by this author on: Oxford Academic PubMed Google Scholar Journal of Consumer Research, Volume 23, Issue 2, September 1996, Pages 136–147, https://doi.org/10.1086/209472 Published: 01 September 1996 Article history Received: 01 November 1994 Revision received: 01 March 1996 Published: 01 September 1996

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Key concepts: Consumer research, Psychology, Epistemology, Marketing, Business, Philosophy