Changes in the role of the commissioning editor in academic book publishing
Francis Dodds
Abstract
Open-access reader
Francis Dodds
Abstract
Open-access reader
ABSTRACT This article reviews research on the role of the commissioning editor in academic book publishing. It argues that there has been a historic shift from a primarily ‘gatekeeper’ role to a more proactive role in shaping what authors write, driven by the requirements of business strategy, the need to focus more closely on end‐user needs, and, increasingly, by the new challenges of commissioning within a digital environment.
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ABSTRACT This article reviews research on the role of the commissioning editor in academic book publishing. It argues that there has been a historic shift from a primarily ‘gatekeeper’ role to a more proactive role in shaping what authors write, driven by the requirements of business strategy, the need to focus more closely on end‐user needs, and, increasingly, by the new challenges of commissioning within a digital environment.
Key concepts: Project commissioning, Publishing, Focus (optics), Political science, Management, Public relations, Media studies, Sociology