1998•Journal of Experimental Social PsychologyRequires access

On the Primacy of Affect in the Determination of Attitudes and Behavior: The Moderating Role of Affective-Cognitive Ambivalence

Howard Lavine, Cynthia J. Thomsen, Mark P. Zanna, Eugene Borgida

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Key concepts: Affect (linguistics), Psychology, Cognition, Ambivalence, Social psychology, Voting, Need for cognition, Communication

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