Dis-placed voices: sense of place and place-identity on the Sunshine Coast

The geographical literature on place interrogates, amongst other notions, sense of place, place identity, and their connections or disruptions. Although notions of place are multiple and very fluid, place transformation in rural and regional areas may be more rapid than the changing understandings of place held by residents. This research examines notions of place held by residents on the Sunshine Coast of Australia, one of the fastest growing ‘sea change’ regions in the nation. It presents a reading of empirical material that suggests sense of place and place-identity cannot be easily equated in the region. Sense of place was more important to rural and long-term residents than was the place-identity. Landscape change in the region is narrated, and images of place-identity interpreted, to suggest that place-identity has been created and imposed by the globalising forces of development, rather than emanating from many resident's perspectives. Those local voices have been, and continue to be, successively displaced and disrupted. Thus discursive power in various ways shapes and is shaped by dominant place-identity in the region, and some voices are blocked by the discourses of urbanisation. The unequal geographies of power shaping the regional landscape need to be acknowledged within place transformation processes. These geographies of power suggest that sense of place can be thought of as a ‘view from the bottom’, while place-identity primarily functions as a ‘view from the top’.