2007•Journal of EuromarketingRequires access
Internationalization of Retail Strategies
L. Lessassy, Alain Jolibert
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Abstract
This article focuses on the internationalization of retail strategies. A sample of 25 large international food retailers was used. Four groups of actors are identified according to the strategies used (franchising, acquisition of foreign subsidiaries, joint ventures and opportunity-seeking strategies). An analysis of these groups emphasizes continental or regional strategy adaptations, as well as a variety of other strategies used by international retailers.