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Harmonious development of rural tourism

Xuejing Zhang, Shifeng Li

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Abstract

This paper tries to study the harmonious development of rural tourism on the basis of fuzzy evaluation. Evaluation system on the harmonious development of rural tourism is designed in terms of economy, politics, culture, environment and management. The weight of first and second level indexes are determined firstly by factor analysis and then by normalization. And the case study is taken in Dongqian Lake residential areas. According to the questionnaires fuzzy evaluation is undergone. Finally, the paper concludes the most important factor in the harmonious development of rural tourism is economy, and the comprehensive harmonious value is 3.517 what indicates that Dongqian Lake residential areas are harmonious.

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What this paper is about

This paper tries to study the harmonious development of rural tourism on the basis of fuzzy evaluation. Evaluation system on the harmonious development of rural tourism is designed in terms of economy, politics, culture, environment and management. The weight of first and second level indexes are determined firstly by factor analysis and then by normalization. And the case study is taken in Dongqian Lake residential areas. According to the questionnaires fuzzy evaluation is undergone. Finally, the paper concludes the most important factor in the harmonious development of rural tourism is economy, and the comprehensive harmonious value is 3.517 what indicates that Dongqian Lake residential areas are harmonious.

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Available abstract

This paper tries to study the harmonious development of rural tourism on the basis of fuzzy evaluation. Evaluation system on the harmonious development of rural tourism is designed in terms of economy, politics, culture, environment and management. The weight of first and second level indexes are determined firstly by factor analysis and then by normalization. And the case study is taken in Dongqian Lake residential areas. According to the questionnaires fuzzy evaluation is undergone. Finally, the paper concludes the most important factor in the harmonious development of rural tourism is economy, and the comprehensive harmonious value is 3.517 what indicates that Dongqian Lake residential areas are harmonious.

Key concepts: Tourism, Normalization (sociology), Harmonious Society, Rural tourism, Fuzzy logic, Value (mathematics), Rural area, Business

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