Thomas W. Malone, JoAnne Yates, Robert I. Benjamin
Abstract
By reducing the costs of coordination, information technology will lead to an overall shift toward proportionately more use of markets—rather than hierarchies—to coordinate economic activity.
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By reducing the costs of coordination, information technology will lead to an overall shift toward proportionately more use of markets—rather than hierarchies—to coordinate economic activity.
Key concepts: Electronic markets, Computer science, World Wide Web, The Internet