1992•Journal of MacromarketingRequires access

The Evolution of Retail Institutions: A Case Study of the Guatemalan Retail Sector

Marta Ortiz‐Buonafina

Abstract

This article traces the evolution of the Guatemalan retail sector after implementation of import substitution policies. The retail sector's productivity and performance are evaluated in the context of economic growth and development. The model builds on the literature on retail productivity to identify workable measures of factors that affect productivity.

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OpenAlex reports 23 citations for this work. Citation counts describe recorded attention and do not establish research quality.

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Key concepts: Productivity, Context (archaeology), Business, Retail industry, Retail trade, Retail sales, Marketing, Industrial organization