2011•Unpublished venueRequires access

Study on Competitive Advantage and Construction Strategy of E-Commerce Ecosystem

Xiao Yi, Xiao Ming

Abstract

Competition in e-commerce environment is not the competition between enterprises, but competition among business ecosystems. This article drawn on research of the natural ecosystem and business ecosystem, defined the concept of e-business ecosystem, analyses the composition and advantages of e-commerce ecosystem, proposed strategy of building e-commerce ecosystem from several different angles of the niche and composition models.

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Available abstract

Key concepts: Ecosystem, Business ecosystem, Competition (biology), Business, Niche, Competitive advantage, Environmental resource management, Industrial organization