Study on the Stackelberg Strategy of Information-Sharing among Supply Chain Enterprises

Large numbers of studies have shown that: through the information sharing between enterprises upstream and downstream of supply chain, enterprises can improve their customer service quality, shorten payment cycles and reduce labor costs, so as to effectively alleviate the "bullwhip effect". However, the above studies of the supply chain were generally set up an absolute controlor, and used the unilateral or integrated decision-making model for minimizing cost or maximizing the benefits of the overall supply chain. This paper researched the supply chain with Stackelberg game characteristics, through the model analysis to explore the decision-making behavior of supply chain enterprises in three different information-sharing conditions. Then proposed the equilibrium conditions in each case of formation-Sharing.