Managing Public Transport Service Operation in Reducing Travel Fear Factor

A women safety on public transport especially in an urban area is critical. However, less research was conducted in this matter therefore, this research attempts to fill the gap. Data was collected through bus passenger survey in three major urban areas in Penang Island. They were asked to rate their perception on the safety level based on following bus service characteristics; namely punctuality, comfort, security, information and infrastructure design that is currently provided in their areas. Analysis show most women feel insecure when the bus is not punctual, service quality is low, and when less information provided regards to the bus service.