Factors affecting consumption culture for organic products in Lithuania

The organic food consumption creates only 2% of the total food market, although the consumption of these products is slowly growing (European Commission 2011). Consumption of organic products is not only important for the health, but also organic farming using their resources more efficient, what promotes rural development and employment. Organic products consumption has short-term, long-term economic and political benefits. To form consumer culture need some time, to encourage people to choose more organic products, first need to explore factors, which forms the culture of organic products consumption. When the demand is encouraged, supply could be increased as well, that’s why is important for organizations’ to find them factors which affects culture organic food consumption, so they could increase sales of their products. The aim of the research - to analyse factors which forms culture of organic products consumption, to identify which ones are most important in Lithuanian market. In the article summarized the scientific literature, generated theoretical model of organic products consumption culture, and verified by questionnaire survey method. Find results are showed that the organic consumer culture in Lithuania is influenced by two factors: consumer values and attitudes with habits.