2012Procedia Economics and FinanceOpen access

Managers’ Perceptions and Opinions towards Corporate Social Responsibility (CSR) in Greece

Pouliopoulos Leonidas, Geitona Mary, Theofilos Pouliopoulos, Amalia Triantafillidou

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Abstract

Abstract The present study explores Greek managers’ perceptions towards CSR as well as their attitudes regarding the institutionalization of CSR. Our findings indicate that most companies have an internal management function that executed CSR programs which were mostly oriented towards society, environment and employees. The way CSR is managed depends on the size of the company. Moreover Greek managers believe that CSR activities offer a number of benefits. Interestingly, managers who believe that CSR activities should be communicated and evaluated externally by a national agency tend to hold a strong positive attitude for the institutionalization of CSR.

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What this paper is about

Abstract The present study explores Greek managers’ perceptions towards CSR as well as their attitudes regarding the institutionalization of CSR. Our findings indicate that most companies have an internal management function that executed CSR programs which were mostly oriented towards society, environment and employees. The way CSR is managed depends on the size of the company. Moreover Greek managers believe that CSR activities offer a number of benefits. Interestingly, managers who believe that CSR activities should be communicated and evaluated externally by a national agency tend to hold a strong positive attitude for the institutionalization of CSR.

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Available abstract

Abstract The present study explores Greek managers’ perceptions towards CSR as well as their attitudes regarding the institutionalization of CSR. Our findings indicate that most companies have an internal management function that executed CSR programs which were mostly oriented towards society, environment and employees. The way CSR is managed depends on the size of the company. Moreover Greek managers believe that CSR activities offer a number of benefits. Interestingly, managers who believe that CSR activities should be communicated and evaluated externally by a national agency tend to hold a strong positive attitude for the institutionalization of CSR.

Key concepts: Corporate social responsibility, Perception, Business, Social responsibility, Accounting, Public relations, Psychology, Political science

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