1982IEEE Transactions on Professional CommunicationRequires access

Call for papers special issue: Proposal writing

Jeffrey E. Brand

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Abstract

THERE are four forms of writing: exposition, which informs the reader by presenting facts and figures; description, which helps the reader visualize an idea or situation; narration, which tells a chronological story; and persuasion, which tries to convince the reader to accept the writer's perspective. Most writing is predominantly one of these forms. Proposal writing may require all four forms. Perhaps this explains why many proposals are not effective.

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What this paper is about

THERE are four forms of writing: exposition, which informs the reader by presenting facts and figures; description, which helps the reader visualize an idea or situation; narration, which tells a chronological story; and persuasion, which tries to convince the reader to accept the writer's perspective. Most writing is predominantly one of these forms. Proposal writing may require all four forms. Perhaps this explains why many proposals are not effective.

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Available abstract

THERE are four forms of writing: exposition, which informs the reader by presenting facts and figures; description, which helps the reader visualize an idea or situation; narration, which tells a chronological story; and persuasion, which tries to convince the reader to accept the writer's perspective. Most writing is predominantly one of these forms. Proposal writing may require all four forms. Perhaps this explains why many proposals are not effective.

Key concepts: Exposition (narrative), Persuasion, Technical writing, Narrative, Perspective (graphical), Professional writing, Computer science, Linguistics

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