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2013•Unpublished venueRequires access

Thunder down under? Chinese students' preferences for Australia's tourism experiences

Karen Hughes, Jie Wang, Lavender Shu

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Abstract

China is an increasingly important tourism market for Australia and is currently Australia's fourth largest inbound market, accounting for 7.7% of total international visitors to Australia (TRA, 2011). In April 2011, the two countries signed an MoU to further encourage Chinese individuals, companies and students to travel to Australia. Although Australia recognises China as a tourism growth market (TRA, 2011), more information is needed to ensure Australia maintains a sustained and continued share of this target market.

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What this paper is about

China is an increasingly important tourism market for Australia and is currently Australia's fourth largest inbound market, accounting for 7.7% of total international visitors to Australia (TRA, 2011). In April 2011, the two countries signed an MoU to further encourage Chinese individuals, companies and students to travel to Australia. Although Australia recognises China as a tourism growth market (TRA, 2011), more information is needed to ensure Australia maintains a sustained and continued share of this target market.

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Available abstract

China is an increasingly important tourism market for Australia and is currently Australia's fourth largest inbound market, accounting for 7.7% of total international visitors to Australia (TRA, 2011). In April 2011, the two countries signed an MoU to further encourage Chinese individuals, companies and students to travel to Australia. Although Australia recognises China as a tourism growth market (TRA, 2011), more information is needed to ensure Australia maintains a sustained and continued share of this target market.

Key concepts: Tourism, China, Thunder, Business, Chinese market, Marketing, Economy, Advertising

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