Quantifying seasonality in tourism: a case study of Montenegro.

The purpose of this paper is to quantify seasonal variations in tourism and to benefit from an understanding of seasonality. The investigation was based on data regarding the number of tourist arrivals in Montenegro and the approach is based on five measures – seasonal range, coefficient of seasonal variation, seasonality ratio, seasonality indicator and the Gini coefficient. The results of quantifying show a pronounced seasonality that is constant with only negligible variations over time. There are no vital discrepancies among the results obtained using different measures. These findings suggest the following: to understand the nature of seasonality it is enough to use only one measure and there is no need for a holistic way of measuring.