2008•AppetiteOpen access

How trust in institutions and organizations builds general consumer confidence in the safety of food: A decomposition of effects

Jennifer De Jonge, J.C.M. van Trijp, Ivo A. van der Lans, Reint Jan Renes, Lynn Jayne Frewer

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Key concepts: Consumer confidence index, Openness to experience, Perception, Dimension (graph theory), Business, Marketing, Psychology, Social psychology

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How trust in institutions and organizations builds general consumer confidence in the safety of food: A decomposition of effects — Research Paper | ScholarLens