Richard L. Oliver
Abstract
A model is proposed which expresses consumer satisfaction as a function of expectation and expectancy disconfirmation. Satisfaction, in turn, is believed to influence attitude change and purchase i...
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A model is proposed which expresses consumer satisfaction as a function of expectation and expectancy disconfirmation. Satisfaction, in turn, is believed to influence attitude change and purchase i...
Key concepts: Expectancy theory, Psychology, Cognition, Consumer satisfaction, Function (biology), Social psychology, Marketing, Business