2008•Journal of the Academy of Marketing ScienceRequires access

Market-based capabilities and financial performance of firms: insights into marketing’s contribution to firm value

Sridhar N. Ramaswami, Rajendra K. Srivastava, Mukesh Bhargava

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Key concepts: Business, Marketing, Industrial organization, Linkage (software), New product development, Product (mathematics), Value (mathematics), Supply chain

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Market-based capabilities and financial performance of firms: insights into marketing’s contribution to firm value — Research Paper | ScholarLens