The Research of Influencing Factors of Knowledge Sharing in Virtual Community

This paper uses the method of structural equation model to verify relationship trust, self-efficacy and outcome expectations influences effect on knowledge sharing in virtual community. Research results show that relationship trust has a positive impact on knowledge sharing in virtual community; self-efficacy is positively related to knowledge sharing in virtual communities; outcome expectations have positive correlation on the knowledge sharing in virtual community; relationship trust and self-efficacy had positive correlation to the outcome expectations. Finally, according to the empirical results, this paper put forward to promote the incentive mechanism of knowledge sharing in virtual communities, and provide some countermeasures and suggestions for management practice.