The future of “global” television news: An economic perspective

In this article, I examine the economic environment that will shape future efforts to deliver television news to multinational audiences in a common format. I distinguish international, multinational, and global television and assess the development of these three categories. On the basis of data from the television business press, supplemented by a selection of interviews with executives involved in international broadcasting, I conclude that the new technological and regulatory environment of the 1980s has, in complicated ways, served to strengthen national broadcast systems rather than simply to unify separate markets.