Network Public Opinion Characteristics and It’s Development Trend in the Time of Regional Change

In the background of transformation time, the network public opinion have been becoming the focus of attention of all the social circles and the symbol of stable and harmonious society.The authors believe that the characteristics of network public opinion is following as: The randomness of network public opinion, Interactivity of network public opinion, The diversity of network public opinion, The bias of network public opinion, The unexpected occurrence of network public opinion; The developing trend of network public opinion is following as: The increasing trend of the network public opinion flowing backward traditional media, The diversification of network public opinion carrier with growing influence of micro blog and QQ group, Government officials appearing online bringing about the new trend of official and civil interactions, The trend of online public opinion makers getting offline and back into the reality.