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Psychological Processes Mediating Persuasion-Inhibiting Effect of Forewarning in Fear-Arousing Communication

Hiromi Fukada

Abstract

The present study was designed to investigate the mechanism mediating the persuasion-inhibiting effect of a forewarning in a fear-arousing communication. 93 college students were either warned or not warned of the communicator's persuasive and fear-arousing intents. Results showed that the forewarning produced resistance to persuasion and that resistance was mediated directly by counterarguments during the presentation of the communication, and indirectly by psychological reactance in the postwarning, precommunication interval.

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Key concepts: Persuasion, Reactance, Psychology, Persuasive communication, Social psychology, Resistance (ecology), Skin conductance, Medicine