1991•Journal of Counseling PsychologyRequires access

Validating attitude measures in counseling research: An attitude-argument consistency approach.

James R. Friedrich, Jennifer M. Verive

Abstract

On the basis of recent social psychological research in the area of attitude formation and change, including Petty and Cacioppo's (1986) Elaboration Likelihood Model of persuasion, a strategy is proposed and tested for validating self-report attitude measures in counseling research. Data obtained from a college student sample indicated that attitude measures correlate with the proportion of attitude-consistent arguments generated and retrieved from memory

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Key concepts: Elaboration likelihood model, Psychology, Persuasion, Attitude change, Consistency (knowledge bases), Attitude, Social psychology, Argument (complex analysis)