2009•Unpublished venueRequires access

A Value-Oriented Framework of Business Models Innovation

Qiuying Chen

Abstract

Business models innovation is vital to sustain competitive advantage during the dramatical change environment. After reviewing the literatures of business models, a value-oriented framework of business models innovation consists of value proposition, value sustain, value supporting and value transforming has been used to analyze the success of Apple iPod and iPhone.

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Key concepts: Value proposition, Business value, Business model, Value (mathematics), Competitive advantage, Value network, Value capture, Value creation