Incorporating business value models into organic e-farming system

This paper describes an intellectual organic farming system surrounding the organic authentication center based on three business value models: value chain, value shop, and value network, to create high-end agricultural businesses in the era of the Internet and environmentalism. This system further handles four types of value sources of e-business: efficiency, complementarities, lock-in, and novelty, in order to elaborate the sustainable competitive functions of an agricultural e-business. Finally, the authors illustrate a conceptual framework, including related functional deployment of e-farming value chain, value shop, and value network, to articulate the intellectual farming system with the competences of competitive advantage, knowledge management, and business scalability.